http://www.lunevol.com/portfolio daily 0.75 2025-01-23 http://www.lunevol.com/blog daily 0.75 2019-01-08 http://www.lunevol.com/blog/3-5-stars-to-glory monthly 0.5 2019-01-08 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1546981465732-DPFTUU6LGKO6S2BMYMA8/2015-3-9_nyc_irish_pubs.jpg Blog - 3.5 Stars to Glory http://www.lunevol.com/blog/the-news-story-youve-been-anticipating-is-finally-here monthly 0.5 2019-01-08 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1546981172008-FEZBZ7VMW6X1QZGW76E9/image-asset.jpeg Blog - The News Story You’ve Been Anticipating Is Finally Here http://www.lunevol.com/blog/the-blank-page monthly 0.5 2017-11-14 http://www.lunevol.com/blog/your-own-professional-jesus monthly 0.5 2017-11-09 http://www.lunevol.com/blog/cooking-through-the-crazy monthly 0.5 2017-11-14 http://www.lunevol.com/blog/the-most-bizarre-night-of-the-week monthly 0.5 2017-11-14 http://www.lunevol.com/blog/how-david-bowie-saved-my-soul monthly 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0.75 2023-03-05 http://www.lunevol.com/about daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507151638757-SNHA0BHNIHN2MX7BMWRK/22096279_10108702115033530_341910157868873876_o.jpg About Me http://www.lunevol.com/organizations daily 0.75 2017-10-05 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235323766-EF0Q78FU4WP9FITWULD7/Logo_BBDO.jpg Organizations https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235323811-APUUI9E245IMBBMTEFMB/Logo_BF.jpg Organizations https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235323928-2AYS3X2ELYB35L22MYCR/Logo_MS.jpg Organizations https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235430044-6BHLUZ7S0TSC0IR7MHU7/playbuzz_logo.jpg Organizations http://www.lunevol.com/content-hub daily 0.75 2017-10-09 http://www.lunevol.com/playbuzz daily 0.75 2017-10-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507510960661-F5BKHSDSPDR4Q7X5I7PJ/playbuzz_logo.jpg Playbuzz http://www.lunevol.com/arcade daily 0.75 2017-10-09 http://www.lunevol.com/interactive-native daily 0.75 2017-10-09 http://www.lunevol.com/buzzfeed daily 0.75 2017-10-05 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507236775212-BW3F8PPY5DDTV8FYMDFJ/Logo_BF.png BuzzFeed http://www.lunevol.com/new-page daily 0.75 2017-10-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507237705693-CVXN3TTH3SFDXVA6IPBC/Logo_MS.png Moment Studio http://www.lunevol.com/youve-got-a-case daily 0.75 2017-10-09 http://www.lunevol.com/travel daily 0.75 2017-11-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507515401792-EAGON6Y0HC9BP2UOZ629/moscow.jpg Travel In Russia this is how you smile http://www.lunevol.com/contact daily 0.75 2017-10-04 http://www.lunevol.com/bbdo daily 0.75 2017-10-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235569262-9O333N23R0O7RHICUGFY/bbdo_work.png BBDO http://www.lunevol.com/native-content-series daily 0.75 2017-10-09 http://www.lunevol.com/instagram-launch daily 0.75 2020-04-29 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1522027187106-SS47UN0RFJNFZ2IQ8Q5S/Screen+Shot+2018-03-25+at+9.18.12+PM.png Instagram Launch https://www.instagram.com/beneful/ http://www.lunevol.com/new-markets daily 0.75 2017-10-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507513749550-59Z4FRX07WVOTLIVOONV/pacman.gif New Markets http://www.lunevol.com/social-relaunch daily 0.75 2017-10-09 http://www.lunevol.com/newsroom daily 0.75 2017-10-09 http://www.lunevol.com/content-partnership daily 0.75 2017-10-09 http://www.lunevol.com/tentpole-social-content daily 0.75 2017-10-09 http://www.lunevol.com/projects daily 0.75 2017-10-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984710010-1DGIB1F9GKBKOP4VE0X6/bb_thumb.png Projects - NCAA Basketball We developed a new type of bracket generator- powered by the insights of children. Hosted by Beck Bennett (now on SNL), we developed over one hundred hilarious videos capturing childish wisdom to consult you on your bracket selections. Role: Production, social strategy, site UX https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984583671-5OKBYQT39NN7Z71K5W5B/attfb.png Projects - Social Relaunch The year was 2012. The people were jubilantly celebrating the launch of robust Facebook pages for brands. The brands responded with resized banner ads on their brand pages. With no incremental budget, BBDO took over their page to make it a better place. Armed with a rag-tag team of interns, we created daily content, content calendars, and a successful community engagement strategy. Role: Production, content strategy, social copy, ideation, photoshoppery https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984708729-11YX86GKA3G9C9TMIV1U/ATT021.jpg Projects - 360 Digital Campaign For this holiday campaign, BBDO was challenged to increase device sales across AT&T's product portfolio, with a focus on reaching a young audience. The problem? Teenagers don't have money! We solved this by creating an interactive experience that provides the user with a high-powered lawyer (Will Arnett) to convince a family member or friend that you deserve a new phone. Using Facebook Connect, we dynamically rendered videos to feature you and your Facebook friend within the content. Role: Production, social copy https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587305-YY1ELS4S5AG7TCEWV59D/bfpepsi.png Projects - Content Newsroom In an early-days-of-BuzzFeed partnership, we were tasked with producing an innovative experience for the Super Bowl and the Grammys. What did we do? We created reactive social content and sponsored stories in real-time that would be promoted and distributed on BuzzFeed & Pepsi's networks. Our A-Team furiously wrote, design and animated ridiculous viral content that positioned Pepsi as a brand that lives in the now. Role: Production, ideation, animation https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587034-GECQL0K43ORCZ6H3R39S/bfgeico.png Projects - Always-On Partnership GEICO was instrumental in getting BuzzFeed's branded offering off the ground. Along with a handful of other partners, GEICO was an always on partnership that required dedicated creative resources. This is a challenge for a media company, as it forced us to act as an agency without being on an agency retainer. However, we were able to have dedicated creatives on point with the creative support necessary to create great stuff. Role: Partnership planning, production, ideation https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587178-8RLWO9Q04BDOQPMUN9BM/bfkayak.png Projects - Experiential Travel This was a phenomenal experience- creating authentic branded content around 3 BuzzFeed creatives' trip to Moscow. The results were exceptional, as we generated a ton of buzz about Kayak's travel tools. Also, some internet randos said I was cute. I'll take what I can get. Role: Production, documentation, shameless selfies https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984583959-OWM8J5F7STYDGBZJUTWK/bfcarnival.png Projects - Social + Native Content As BuzzFeed began creating more and more original content, it began functioning essentially as a creative agency. So we packaged it up as a formal offering, and called it Arcade. Arcade would allow BuzzFeed access to a brand's social channels (FB, TW, IG, Tumblr, etc) and lend our creative talents. The first partner was Carnival Cruise, where we created a content strategy and production plan involving multiple creatives going on a cruise and documenting their experiences in a variety of formats for different platforms. After slowly building the client's trust, we flawlessly executed on the program. However a few creatives may have suffered some light sunburns during production. Role: Content strategy, production, sales strategy https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984581297-MGNQCLALNFB2WD0RI1MP/altos.jpeg Projects - Content Hub A good agency pushes their client to do bold new work. We did just that in creating stylish videos instead of static photo shoots. We tested the waters (or spirits) with this video, and the client quickly got an appetite for more, thus deepening our partnership. Role: Content strategy, production, Tequila consumption https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587483-7S55PT1672W9XEFGNYKS/getty.png Projects - Tentpole Social Content Our agency won a manic partnership designed to amplify Getty Images' social relevance with video content. With major events such as the Olympics, we produced a ridiculous amount of sharable videos around the clock, earning shares from influential people such as Facebook's Sheryl Sandberg. Role: Content strategy, copy, production, video editing, client hand-holding, sobbing https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984583897-0E7WWO47MRKZ1D7J14UO/Beneful_logo.png Projects - Instagram Launch Who doesn't love dogs? If you answered, "Not me," that question was rhetorical and you're also wrong. Moment Studio worked with Nestle Purina in a variety of capacities, especially with their Beneful brand. Despite having access to some of the most Instagram-friendly animals, they had never moved their brand over to the platform. So we did it for them, complete with original content, a UGC strategy, as well as a hashtag promotion to match mentions with donations to dog parks around the States. Role: Content strategy, production, copy, image editing, photography https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587774-MGV51N8B43EAZBM9FX47/Logo_lays-300x266.png Projects - Facebook Live Leveraging my extensive research and development of Facebook Live content strategies, we successfully launched six influencer-driven episodes where the community could vote on new flavors. Role: Research, production, content strategy https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587467-WDP7V3MPTKKU66UAX3L0/brita.png Projects - Native Content Series Brita wanted to collaborate with innovative partners to connect their brand with healthy changes. Playbuzz's creative team pitched and executed on a 5-part interactive content series encouraging their audience to make healthy swaps in their lives. Using Playbuzz's partner distribution, we were able to extend this message to new audiences and generate awareness of Brita's positioning. Role: Content strategy, creative direction https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984587686-R3IG57U6F7RKBKSEYMRV/netflix.png Projects - Interactive Stories Full disclosure- we pitched Netflix 38497398 times before we finally sold through our first program with Orange is the New Black. However, the campaign was a resounding success, with 2 sponsored stories- one of which being a choose your own adventure "Can you escape Litchfield Penitentiary" quiz. Role: Content strategy, creative direction https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1506984588408-WW9DCLIDVJ92V10KXNRM/nyl.png Projects - Developing New Markets We had worked on a few small test programs in the USA, but this was the real deal. New York Lottery bought the rights to PAC-MAN and wanted to generate buzz of their new game via sponsored stories. Under a time and resource crunch, the creative team came together to create some really cool (and pretty) interactive stories. Role: Concepting, copy, design support https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1531169553239-Q5CCB6HGV5AEC5KXA824/Screen+Shot+2018-07-09+at+4.24.32+PM.png Projects - Integrated Campaign A massive Fast Company partnership involving celebrities, tiny houses, SXSW, a microsite, banners, articles, quizzes, and an aggressive timeline. Role: Integrated Producer, Content Strategist http://www.lunevol.com/integrated-campaign daily 0.75 2018-07-09 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1531168838824-J4R5TVM3G9BFVGPIPMT8/Screen+Shot+2018-07-09+at+4.37.37+PM.png Integrated Campaign Watch episodes here http://www.lunevol.com/bbdo-healthwork daily 0.75 2020-04-08 https://images.squarespace-cdn.com/content/v1/55c2c76ce4b07aeaa5c7dc0b/1507235569262-9O333N23R0O7RHICUGFY/bbdo_work.png BBDO / Healthwork